About Us
Warehow was initially formed out of necessity to offer fulfilment solutions as part of the We Are Pentagon group, a successful tech led marketplace integrator and service provider.
Clients kept requesting support with bespoke and flexible fulfilment needs, so after becoming frustrated at not finding what was needed through a single 3rd party partner, the Pentagon team took this in house and developed effective and efficient ways to offer fulfilment support. The operation has been so successful and the demand so great that in late 2021 the board took the decision to spin the ecommerce fulfilment operation out as a standalone venture and Warehow was born. Warehow has a very experienced senior team with a proven track record of delivering operational excellence and success through high levels of client focus and attention to detail; be that when building businesses from scratch or as part of a major business.
Warehow offers:
  • The classic 3PL model for larger clients.
  • A white label solution for marketplaces or retailers to build their own "fulfilled by" proposition.
  • A value adding dropship model -unpacking, repacking and dispatching to end users where clients may have either limited D2C capabilities or operational process restrictions.
  • Micro warehousing: Aimed at fast growing and smaller sellers.
Our Team
Pete Harris, CEO
Pete Harris, CEO
With over 30 years' experience at Argos and Sainsburys, Pete has an in-depth understanding of retail, ecommerce, and fulfilment. He's led various ventures, including Argos' clearance stores, the first $100m eBay store in Europe, and home delivery solutions for Argos in the ROI. Pete is the CEO and operational lead at Warehow, putting his expertise to work.
Laurence Guy, CSO
Laurence Guy, CSO
As the Founder & CEO of We Are Pentagon Group, he led the company to be ranked in the Financial Times' Top 1000 Fastest Growing Companies in Europe 2021. He's also the Co-Founder of ZigZag Global, a multi award-winning returns logistics software that exited to a NYSE publicly listed company in 2021.
Abbie Miranda, Business Development Manager
Abbie Miranda, Business Development Manager
Abbie has built a brand giving her a deep understanding and compassion for the intricate requirements of our clients. With experience in Creative Direction, E-commerce, Wholesale, Marketplaces and Retail, she is a source of knowledge to draw from. Overcoming client’s operational challenges, allowing them to focus on their business compels her and drives her ‘teammate’ attitude.
Phil Hanna, Head of Business Development
Phil Hanna, Head of Business Development
Phil has held senior sales roles in leading logistics companies (including DHL, XPO, Yodel, FedEx & Evri) for over 30 years, gaining skills and knowledge in contract logistics, parcel and 2-man home delivery, SaaS for returns, eCommerce fulfilment and international parcel delivery services. As a seasoned sales professional Phil has been very successful working with many blue-chip eCommerce retailers across various sectors including fashion, footwear, health & beauty, office supplies, toys & furniture.
Shazia Wazir, FD
Shazia Wazir, FD
Shazia is more than just a finance expert; she's an integral part of Warehow team. With over 20 years of cross-sector experience, including developing people, business structure, and culture, she brings a unique perspective to the table. As FD, she provides structure, balance, and a healthy dose of challenge to the senior team, all while supporting the fast-paced entrepreneurial mindset necessary for Warehow's success.
Al Gerrie, NED
Al Gerrie, NED
Al is the CEO of ZigZag, a SaaS solution which helps ecommerce retailers manage returns domestically and globally. Al is a serial entrepreneur, founder, CEO, NED, and investor, with a wealth of experience in international delivery and returns, technical integrations, and ecommerce fulfilment and warehousing solutions with 3PL providers.
Lindsay Miller, NED
Lindsay Miller, NED
Lindsay Miller is the Managing Partner and Executive Board Director at MENA Moonshots, a boutique early stage investment fund focused on e-commerce, logistics and circular economy. Prior to MENA Moonshots Lindsay worked in both corporate and start-up roles, including 11 years with one of Dubai's Sovereign entities where she served as the Founding Managing Director of Dubai Design District.
Tony Mackinnon, UK Operations General Manager
Tony Mackinnon, UK Operations General Manager
Tony has many years of experience in both retail and fulfilment for major UK companies and is responsible for our day-to-day operations and warehouse-based teams, ensuring that our teams and processes are always in place and ready to meet our customer’s needs.
Kevin Cathcart, UK Warehouse Manager
Kevin Cathcart, UK Warehouse Manager
Kevin has been managing warehouses since before ecommerce was even a ‘thing’. He has massive experience and takes great pride in ensuring that our warehouse teams are diligent in achieving our operational SLA’s and keeping our clients happy.
Amy Burton, Customer Service and Administration Manager
Amy Burton, Customer Service and Administration Manager
Amy and her team play a pivotal role in ensuring that the admin and communications ‘cogs’ run smoothly. It always sounds simple on paper, but every business knows how vital an organised office operation is and in Warehow Amy and the team make that happen.
Jayne Cooper, Finance Manager
Jayne Cooper, Finance Manager
Jayne heads up the vitally important day to day tasks of making sure our processes are in place to issue timely and accurate invoices and pay our bills. It’s not always exciting but it’s vitally important.
Darina Naydenova, Head of Implementation and Integration
Darina Naydenova, Head of Implementation and Integration
The reason many of our clients work with Warehow is so that we can do the painful bits of managing ongoing connectivity to numerous different sales channels, whilst keeping connections to our clients straightforward and low maintenance. Dari’s team handles this very well, and at times even seem to enjoy it.