About Us
Warehow's was initially formed out of necessity to offer fulfilment solutions as part of the We Are Pentagon group, a successful tech led marketplace integrator and retailer who has successfully delivered over £1b of ecommerce sales in recent years.
Clients kept requesting support with bespoke and flexible fulfilment needs, so after becoming frustrated at not finding what was needed through a single 3rd party partner, the Pentagon team took this in house and developed effective and efficient ways to offer fulfilment support. The operation has been so successful and the demand so great that in late 2021 the board took the decision to spin the ecommerce fulfilment operation out as a standalone venture and Warehow was born. Warehow has a very experienced senior team with a proven track record of delivering operational excellence and success through high levels of client focus and attention to detail; be that when building businesses from scratch or as part of a major business.
Warehow offers:
  • The classic 3PL model for larger clients.
  • A white label solution for marketplaces or retailers to build their own "fulfilled by" proposition.
  • A value adding dropship model -unpacking, repacking and dispatching to end users where clients may have either limited D2C capabilities or operational process restrictions.
  • Micro warehousing: Aimed at fast growing and smaller sellers.
Our Team
Pete Harris, CEO
Pete Harris, CEO
Pete has over 30 years' experience with Argos and Sainsburys, with in depth knowledge across retail, ecommerce, and fulfilment. Pete has a successful track record of finding innovative and effective solutions and taking these from concept to BAU at pace. Amongst other ventures he scoped, set up and then led Argos' clearance stores and wider clearance operations; the Argos store on eBay (taking this to be the first $100m equivalent turnover eBay store in Europe) and home delivery solutions for Argos in the ROI. Pete is the CEO and operational lead for Warehow.
Laurence Guy, CSO
Laurence Guy, CSO
A serial ecommerce entrepreneur, as Founder & CEO of We Are Pentagon Group (ranked by the Financial Times as one of Europe's Top 1000 Fastest Growing Companies 2021) and Co-Founder of ZigZag Global; a multi award-winning returns logistics software which exited to a NYSE publicly listed company in 2021, Laurence is acutely aware of the challenges online businesses face when it comes to marketplaces, logistics, and ecommerce.
Al Gerrie, Advisor
Al Gerrie, Advisor
Al is the Founder and CEO of ZigZag Global, a SaaS solution to help ecommerce retailers manage returns domestically and globally, acquired by Global Blue in March 2021. As an entrepreneur, founder, CEO, NED, and investor, Al is an expert in international delivery and returns, technical integrations, as well as building ecommerce fulfilment and warehousing solutions with 3PL providers. He is considered to be one of the industry's leading innovators and thought leaders.
Shazia Wazir, FD
Shazia Wazir, FD
Shazia brings more than just finance skills to the Warehow team. She has over 20 years broad cross sector experience including roles that embraced developing People and Business Structure and Culture. As FD she brings structure, balance and challenge to the senior team, whilst still supporting the entrepreneurial mindset required to make Warehow succeed at pace.
Wasif Ilyas, Head of Sales
Wasif Ilyas, Head of Sales
An experienced sales professional with a multi sector background. Skilled at identifying and developing the best solutions for each client's unique needs and committed to helping them choose the right Warehow products or services. Throughout his career, Wasif has been successful at earning the trust and respect from his many clients and maintaining strong client relationships that generate repeat business. Wasif leads the sales team at Warehow.