Warehow's was initially formed out of necessity to offer fulfilment solutions as part of the We Are Pentagon group, a successful tech led marketplace integrator and retailer who has successfully delivered over £1b of ecommerce sales in recent years.
Clients kept requesting support with bespoke and flexible fulfilment needs, so after becoming frustrated at not finding what was needed through a single 3rd party partner, the Pentagon team took this in house and developed effective and efficient ways to offer fulfilment support. The operation has been so successful and the demand so great that in late 2021 the board took the decision to spin the ecommerce fulfilment operation out as a standalone venture and Warehow was born. Warehow has a very experienced senior team with a proven track record of delivering operational excellence and success through high levels of client focus and attention to detail; be that when building businesses from scratch or as part of a major business.
Warehow offers:
- The classic 3PL model for larger clients.
- A white label solution for marketplaces or retailers to build their own "fulfilled by" proposition.
- A value adding dropship model -unpacking, repacking and dispatching to end users where clients may have either limited D2C capabilities or operational process restrictions.
- Micro warehousing: Aimed at fast growing and smaller sellers.
Our Team
Pete Harris, CEO
With over 30 years' experience at Argos and Sainsburys, Pete has an in-depth understanding of retail, ecommerce, and fulfilment. He's led various ventures, including Argos' clearance stores, the first $100m eBay store in Europe, and home delivery solutions for Argos in the ROI. Pete is the CEO and operational lead at Warehow, putting his expertise to work.
Laurence Guy, CSO
As the Founder & CEO of We Are Pentagon Group, he led the company to be ranked in the Financial Times' Top 1000 Fastest Growing Companies in Europe 2021. He's also the Co-Founder of ZigZag Global, a multi award-winning returns logistics software that exited to a NYSE publicly listed company in 2021.
Al Gerrie, NED
Al is the CEO of ZigZag, a SaaS solution which helps ecommerce retailers manage returns domestically and globally. Al is a serial entrepreneur, founder, CEO, NED, and investor, with a wealth of experience in international delivery and returns, technical integrations, and ecommerce fulfilment and warehousing solutions with 3PL providers.
Shazia Wazir, FD
Shazia is more than just a finance expert; she's an integral part of Warehow team. With over 20 years of cross-sector experience, including developing people, business structure, and culture, she brings a unique perspective to the table. As FD, she provides structure, balance, and a healthy dose of challenge to the senior team, all while supporting the fast-paced entrepreneurial mindset necessary for Warehow's success.