A Simple Guide to Importing Goods into the UK (2025 Edition)

If your business is looking to expand into the UK market – whether selling on marketplaces like Amazon, Next, or John Lewis, or through your own store on Shopify – understanding the import process is essential.

At Warehow, we support brands from around the world as they enter and scale within the UK. But we also know the rules can be complex – especially around customs, VAT, and duties.

That’s why we’ve created the Warehow UK Import Guide 2025: a clear, up-to-date resource covering everything you need to know to get your goods into the UK.

What’s inside the guide?

We break down the most important steps and requirements, including:

✅ EORI Numbers

Before importing, you’ll need a UK EORI number (starting with “GB”). We explain how to apply and when it’s required.

✅ Customs Declarations & Tariffs

Every import needs a customs declaration. Our guide outlines how to hire a customs agent, assign the correct HS codes, and calculate duties based on product type and origin.

✅ Transport & Invoicing Tips

We show how to split international and domestic transport costs on your invoice — saving you money by reducing your customs valuation.

✅ VAT & Postponed Accounting

Learn how to avoid double taxation by registering for UK VAT and using postponed VAT accounting. We also explain how foreign businesses can register without needing to set up a UK company.

✅ Selling via Marketplaces

Not VAT registered in the UK? No problem. Some marketplaces (like Amazon or eBay) can collect and pay VAT on your behalf — although others (like Debenhams) require UK business registration. We help you navigate both options.

Who is this guide for?

Whether you’re a brand expanding into the UK, a logistics manager looking to get up to speed, or a Shopify seller planning your next move – this guide is for you.

It’s especially helpful if:

• You’re storing stock in the UK

• You’re acting as the merchant of record

• You want to streamline UK fulfilment and tax compliance

• You’re working with (or considering) a UK-based 3PL like Warehow

Why Warehow?

As a specialist 3PL focused on multi-channel fulfilment for fashion, lifestyle, and home brands, Warehow offers ready-made integrations with the UK’s leading marketplaces and digital channels. We work closely with importers and international sellers to make UK entry fast and painless.

“Our aim is to make it easy for global brands to scale in the UK – without the usual IT or operational headaches.”
– Pete Harris, CEO, Warehow

We can also introduce you to trusted customs brokers, VAT advisors, and setup partners to handle the process end-to-end.

Read the full UK Import Guide 2025

About Warehow

Warehow specialises in marketplace and Shopify fulfilment for growing brands, seamlessly connecting operations across platforms like Shopify, TikTok, Amazon, Next, John Lewis, and more. Our tailored solutions, advanced integrations, and commitment to exceptional service empower brands to scale efficiently while maintaining a strong customer focus.

Are you a growing brand looking to expand to new channels?

Get in touch today to discover how Warehow can help you scale your operations while delivering a superior customer experience.